Dr. Behrend Speaks at ET&P Workshop

WAVE Lab director Tara Behrend served as the keynote speaker at Day 2 of the Entrepreneurship Theory and Practice-Supported Research Workshop on “AI in Entrepreneurship” at the University of Amsterdam.

Her talk reminded us that as we embrace AI in research and practice, we must not lose sight of the real-world complexities, human contexts, and social systems that are hard to model with algorithms. She highlighted the risks of unreflective AI adoption and called for a thoughtful, human-centered approach to how we study and design AI in entrepreneurship.